July 30-Aug 2, 2026
¡Bienvenidos!
WE ARE TURNING FIVE!
The Fiestas Patronales of Holyoke is proud to announce the celebration of our 5th Anniversary. 2026 is shaping up to be the largest and only four-day Puerto Rican Festival in Massachusetts! The event will start on Thursday July 30th – Sunday August 2nd.
This year the Fiestas Patronales of Holyoke will be honoring the town of Naranjito Puerto Rico. Naranjito one of the island’s most iconic volleyball towns. The sport of Volleyball was introduced in 1915 by two American teachers and Reverend Howard T. Jason help spread the sport by organizing games and tournaments. Further highlighting the deep roots the City of Holyoke has with our brothers on the Island of Puerto Rico.
This year we are honoring Naranjito, Puerto Rico. Naranjito was founded on December 3rd,1824. Its name is derived from a small sour orange tree that served as a reference point for travelers. The town was founded on donated land from Doña Manuela Rivera and Don Braulio Morales, who became the first Mayor of the township.
2026 Program Coming Soon
Previous Years
Miss Fiestas Patronales de Holyoke – Reinado
Fiestas Patronales of Holyoke is excited to continue the tradition of Miss Fiestas Patronales, which began in 2024 and is now returning for its third year in 2026! This event celebrates young individuals who embody pride, charisma, and leadership within our community.
Registration is Now Closed
We would like to thank everyone who showed interest in representing our community with grace and confidence. Please note that we are no longer accepting new participants for the following categories:
Little Miss (7-10 years old)
Teen Miss (11-14 years old)
Miss (15-18 years old)
Next Steps for Participants
As per our guidelines, the first five registered participants in each category will receive an invitation to our upcoming introductory meeting. Registered participants must continue to meet all eligibility requirements, including residency/student status in the Holyoke area and the ability to understand and respond in Spanish.
We look forward to an incredible 2026 event! Stay tuned for further updates as our participants begin their journey.
Participants will be judged on posture, beauty, charisma, performance, and communication skills, as well as kindness toward fellow candidates. The competition will include evening dress and casual/favorite theme-based attire, with no advantage given for extravagant outfits.
Winners will represent Fiestas Patronales de Holyoke throughout the festival and beyond, attending all related activities, including the pageant, coronation, and the full four-day celebration. The crowned queen will also return for the 2026 coronation ceremony. In the event a winner cannot fulfill her duties, the title will be passed to the first finalist.
Don’t miss this chance to be part of this exciting tradition! Register today to secure your spot.
2025 Highlights
2024 Highlights
2023 Highlights
Celebrate With Us
Your business can be part of this cultural celebration as we come together to enjoy the music, food, and dance of the Puerto Rican culture which makes the City of Holyoke what it is today. In 2025 we estimated that over 40,000 Fiestas Patronales goers enjoyed the four day festival.
Holyoke now has the honor of hosting one of two Puerto Rican Cultural Districts in the United States. This designation has come from many years of hard work from the organization as well as countless collaborations with organizations from Holyoke and around the state.
Join this year’s event by displaying your company’s image, products, and services directly to the tens of thousands of potential customers that will be in attendance on July 30th – August 2nd (Thursday through Sunday). The City of Holyoke will come alive with thousands enjoying music, dancing, food, and a multitude of cultural performances as we come together to celebrate the fiestas Patronales of Holyoke.
Your business can create a memorable experience and introduce your products/services to a consumer base that is growing and get your brand recognized. Based on your level of sponsorship, your company will benefit from many of the following event-related promotions:
- High visibility imaging on festival grounds.
- Use of company logo on all Festival Related Materials
- The opportunity to deliver your message or promotional items during the festival
- Inclusion in all Television and Radio Announcements
- Inclusion in all Press Announcements
- Inclusion in all Social Media Postings
SPONSORSHIP OPPORTUNITIES
- Banner with logo “Presented by” (Your Business)
- Banner with logo on Stage
- Speaking opportunity at all Holyoke Fiestas Patronales events in 2026
- Logo placement on all printed materials
- Recognition in all print, television, radio campaigns along with postings in all social media platforms
- Double Booth space at festival
- Banner with logo “Presented by” (Your Business)
- Banner with logo in front of the Stage
- Logo placement on all printed materials
- Recognition in all print, television, radio campaigns along with postings in all social media platforms
- Double Booth space at festival
- Logo placement on all printed materials
- Recognition in all print, television, radio campaigns along with postings in all social media platforms
- Double Booth space at festival
- Logo placed on the sponsor recognition banners
- Recognition in print materials and social media.
- Double Booth space at festival
Additional Opportunities
Click the icon below to register today!
Food Vendor $1,800
$500 Deposit - 4 Day Event *Food Trucks or heating food tents only (NO ALCOHOL SALES)
Misc. Vendor $800
$300 Deposit - 4 Day Event *Sell any merchandise (NO FOOD, DRINKS, OR ALCOHOL SALES)
Company Exhibit $400
Full Payment Required - 4 Day Event Exhibition/Information of your organization or company (NO SALES). Flat rate of $400 applies for 1–4 days.
Donate Today!
Support our mission!
BECOME A SPONSOR or VENDOR TODAY!
If you’re interested in becoming a vendor, please reach out to Juan Uribe at 413-409-1961 for initial registration and consultation prior to making any payments or deposits. All payments and Deposits are Non-Refundable.
Vendor Registration Requirements
Food Vendor Checklist:
- Food Permit (Temporary) $50, (Annual Permit) Fee Waived.
City of Holyoke Board of Health
Contact Person: Suzanne Beyer
Phone #: 413-322-5595 - Must be ServSafe Certified
- Fire Department inspection Permit $25
City of Holyoke Fire Department
Phone #: 413-534-2254 ext. 106
(If propane is being used this permit is required. Inspection will be conducted) - Open Air Vendor License (Temporary) $30, (Annual Permit) $100.
City of Holyoke Office of Planning and Economic Development
Contact Person: Alexandria Maysonet
Phone #: 413-322-5599 - Commercial Kitchen (Required)
Required Forms Available for Download
These forms are required by the City of Holyoke in order to register as a vendor at Fiestas Patronales. If you have questions please contact the appropriate person at each department listed above.
Contact Us
Kayla Rodriguez
Director of Operations
Cell: 413-342-2061 Office: 413-437-7666 (Nueva Esperanza)
Email: fpatronalesdeholyoke@gmail.com
Juan Uribe
Vendor Coordinator Cell: 413-409-1961
© 2026 Nueva Esperanza. All rights reserved. All content, including logos, pictures, videos, and text, is the property of Fiestas Patronales de Holyoke and may not be used without the express approval of the Fiestas Patronales de Holyoke Committee.
